Created in partnership with Microsoft UK, Marketplace Mastery is designed to support ISVs who want to take their products and get transactable on the Microsoft Azure Marketplace.
What is Marketplace Mastery?
Marketplace Mastery is a concierge desk service that supports ISVs in getting transactions on the Microsoft Azure Marketplace. With multi-party private offers now possible through the marketplace, the opportunity for ISVs to work with channel partners is lucrative - if you know how.
For a fixed monthly fee, we help ISVs of all shapes and sizes transact, driving cloud marketplace revenues and accessing the funding and incentives available to them through one or more of Microsoft's ISV-focused programs.
How we can help
Marketplace Mastery is designed to support ISVs at all stages of their marketplace journey.
Operations
Building, managing and optimising your marketplace listings and offers, including co-sell opportunities.
Architecture
Working with your team to ensure your product's architecture aligns with marketplace requirements.
Marketing
Ensure you're equipped with everything you need to take your product to market on the marketplace and beyond.
Training
Providing you with the knowledge and skills to transact and manage your marketplace presence.
The Marketplace Mastery team offers an outstanding program to guide you through GTM strategies, processes, and operational support essential for capitalising on this avant-garde channel opportunity.
Darren Sharpe
Microsoft UK
Marketplace Partner Lead
The programs available
Take a look at each of our three programs to understand where we can complement what you're already doing.
Accelerate
For Partners that have not yet published a transactable Offer on the Microsoft Marketplace.
What's included:
Operational
- An Operational Readiness Assessment which ensures that all the boxes within Partner Center are checked & you are ready to launch your listing
- Access to Marketplace Mastery Concierge Desk who can create your Transactable Listing in Partner Center and get it through Microsoft validation
- Access to a dedicated Helpdesk function to answer questions and fix issues
Architectural
- Consultancy with your design and technical teams, allowing us to guide you on how your product's architecture aligns with Marketplace policies
- Guidance on defining pricing strategy and making your Marketplace presence profitable
Marketing
- We will help you create professionally designed One-Pagers that talk about your product or listing in a way that makes you irresistible to your prospective customers
Training
- Unlimited access to evergreen Azure Marketplace training that evolves when Microsoft evolves, covering Offer publication, getting Co-Sell Ready, upgrading to MPO and running Private Offers to Partners
- Certification via a Certificate of Completion can be used across LinkedIn and for other business use.
From £1,500 +VAT pcm
Advanced
For Partners that have either completed the Accelerate Program or have a transactable Offer already in the Marketplace.
What's included:
Operational
- Optimise your existing Offers to maximise their effectiveness
- Access to a dedicated Helpdesk function to answer questions and fix issues
- Get your Offers Co-Sell Ready and Azure IP Co-sell eligible
- An MPO Assessment to evaluate compatibility within the Channel Partner ecosystem, along with a roadmap for forming a successful partnership.
- MPO Collateral
- Professionally designed One-Pagers that talk about your product or listing in a way that makes you irresistible to your prospective customers
- A desktop one-pager for a Channel Partner that articulates how your solution fits into the customer landscape and how best to identify opportunities to sell your product
- Consultancy that guides you in the creation of your unique landing page, which you can signpost from all of your Sales and Marketing material.
Training
- Unlimited access to evergreen Azure Marketplace training that evolves when Microsoft evolves covering Offer publication, getting Co-Sell Ready, upgrading to MPO and running Private Offers to Partners
- Certification via a Certificate of Completion can be used across LinkedIn and for other business use.
From £1,500 +VAT pcm
MPO
For Partners who have built a Channel Partner co-sell relationship and want a day to day help with managing their Multi-Party Private Offers
What's included:
A concierge desk
Access to a team of people who can:- Create private Offers for the end customers
- Answer questions and fix issues that you are experiencing
- Provide detailed Reports & Analytics that help you track your Marketplace Billed Sales, your Marketplace transaction counts and your customer segmentation
Training
- Unlimited access to evergreen Azure Marketplace training that evolves when Microsoft evolves covering Offer publication, getting Co-Sell Ready, upgrading to MPO and running Private Offers to Partners
- Certification via a Certificate of Completion which can be used across LinkedIn and for other business use.
- Option to re-run the Accelerate or Advanced Programs for new Offers or Partner relationships
From £1,500 +VAT pcm
Not sure which program is right for you?
Prefer to speak to somebody about Marketplace Mastery?
Frequently asked questions
Who is Marketplace Mastery for?
Marketplace Mastery is designed to support ISVs in taking their products to market via the Microsoft Azure Marketplace.
What is MPO?
MPO, also called a Multi-Party Private Offer, is a collaborative sales approach in which multiple partners, such as Independent Software Vendors (ISVs) and channel partners, create a customised offer for a customer. This type of offer allows partners to combine their solutions and services, negotiate personalised terms, and sell directly to customers through a cloud marketplace, in this instance, the Azure marketplace.
What is a cloud marketplace?
A cloud marketplace is an online platform where customers can discover, purchase, and manage cloud-based software and services.
What is a MACC?
MACC stands for Microsoft Azure Consumption Commitment, a contractual agreement in which an organisation commits to spending a certain amount on Azure services over a specified period. This commitment can help organisations manage their cloud spending more effectively and often comes with benefits such as discounts or credits.
What counts towards a MACC commitment?
Eligible purchases for a Microsoft Azure Consumption Commitment (MACC) include:
- Offers marked as "Azure benefit-enabled" in the Azure marketplace and Microsoft AppSource
- Transactable offers with a value greater than $0
- Software and IP costs
- Azure services billed through an Azure marketplace deployment